Advanced Data Technologies Built On Cloud Platform

CUSTOMER

Dentsu International

INDUSTRY

Media and Advertising  

CUSTOMER

Dentsu International

INDUSTRY

Media and Advertising  

200+

Data sources are consolidated

100%

Automated data collection process

80%

Time-saving in data operations

Dentsu-international-leveraging-data-case-study

About Client

Dentsu - a global media and advertising company, serves more than 11,000 clients in 143 countries with world-class digital solutions related to advertising and marketing solutions. They aimed to scale and enlarge the capabilities of their existing IT landscapes and support new bold business decisions and the latest innovations with data transformation.

Key Challenges

  • Consolidate, transform, and store extensive batched data.
  • Automate data pipeline deployment.
  • Rewrite business logic to meet evolving operational requirements.
  • Re-engineer a company-wide workflow supported by better data accessibility.
SERVICES:

PLATFORM: Microsoft Azure
TECHNOLOGY: Data Lake, Power BI, Trifacta, Airflow, and React.js
COUNTRY: United Kingdom

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The Solutions

Successive helped Dentsu create a data pipeline using DevOps on Azure cloud. Our solutions enabled them to maintain a competitive advantage for themselves and their vast portfolio of clients by unleashing data with cloud technologies.

  • Developed a unified system embedded with modern data technologies, allowing them to manage, measure, control, analyze, and leverage logs.
  • Company-owned data were put to use to enable better decision-making, process improvement, and operational excellence.
  • Gained a competitive advantage for themselves and their vast portfolio of clients by unleashing data with cloud technologies.
  • Established a highly available and resilient system that further supports data visualization experience.

Advanced Data Technologies Built On Cloud Platform

Media and Advertising

Dentsu-international-leveraging-data-case-study

Objective

Dentsu International aimed to drive a competitive advantage for themselves and their vast portfolio of clients by unleashing data with cloud technologies. They wanted to put company-owned data into use for better decision-making, process improvement, and operational excellence.

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